How to Hold a Successful Open House

April 22, 2025
How to Hold a Successful Open House
An open house is more than just opening your doors—it’s a strategic marketing event that can help generate strong buyer interest and, ultimately, the right offer. While your real estate professional will lead the way with expert planning and promotion, your partnership and preparation make a big difference.

Here’s how to plan and execute an open house that truly makes your home shine.

Step 1: Thoughtful Planning Starts It All

Timing matters. Choose a date that won’t conflict with major holidays, community events, or big sports games—days like Super Bowl Sunday or Mother’s Day are unlikely to attract serious buyers. Ask your REALTOR® for guidance on the ideal weekend and time slot based on your local market.

Planning also includes preparing your home’s appearance. Less is more when it comes to showings. Declutter to create a sense of space—hold a garage sale, donate unused items, and pack away non-essentials. Not only will your home feel more spacious, you’ll have less to move when the time comes.

Step 2: Polish Your Home’s Presentation

Buyers form opinions quickly, so a well-maintained, tidy home sets the right tone. Mow the lawn or shovel the walkway depending on the season. Touch up paint in scuffed areas, fix squeaky doors or loose handles, and replace any burnt-out light bulbs.

Small touches show pride of ownership and suggest that the home has been well cared for—something buyers value deeply.

Step 3: Promote Your Open House Like a Pro

Your real estate agent will handle most of the marketing—through MLS®, social media, signage, online listing platforms, or local advertising. But your support can amplify the outreach. Post about the event in your community Facebook group, share the date with neighbours, and hang flyers on local bulletin boards at grocery stores, libraries, or coffee shops.

The more people who hear about it, the better the turnout—and the higher the chance of a successful sale.

Step 4: Presentation Day—Create the Right Atmosphere

When the big day arrives, make your home feel warm and welcoming. Turn on all the lights, play soft background music, and consider brewing fresh coffee or lighting a gently scented candle. If you have a fireplace, lighting it can create a cozy and inviting ambience.

Most importantly—step out. Let your real estate professional take the lead while potential buyers explore the space freely. When homeowners are present, buyers may feel hesitant to ask questions or share concerns. Giving them space allows your REALTOR® to answer candid questions, highlight key features, and build rapport that could lead to an offer.

Bonus Tip: Make a Day of It

Take the kids and pets out for a fun outing while your open house is underway. Whether it’s a trip to the park, a lunch date, or errands you’ve been putting off, enjoy a few hours knowing your real estate professional is managing everything on your behalf.

Trust the Process—and Your Professional

An open house, when properly planned and executed, can be one of the most effective ways to showcase your home and attract serious buyers. With the right timing, a polished presentation, and expert promotion, you can make a lasting impression that leads to real results.

Have questions about holding your own open house? Reach out to Kristen Desrochers today to discuss a tailored strategy that fits your home, timeline, and goals.